Balls Out of Hell was a commissioned logo for a Michigan based golf team. They wanted a playful, funny feel, while still keeping it a bit edgy with their logo.

First thing that came to mind when designing this, was Meatloaf’s “Bat Out of Hell”. So, I fashioned the text after the album cover, and stuck with the metal theme when creating the golf ball mascot, taking inspiration from Iron Maiden’s Eddie character, and incorporating it to the golf design. I kept the color scheme within the orange, red and yellow families, as to stick with the hellish vibe of the team name.

Dr. Snow was a logo redesign that included a jar packaging. The initial logo mascot was a stock yeti graphic, and a more cartoon-like font. The color palette was similar, but included a few more colors. I decided to reduce the number of colors, and turn the yeti into a snowman, because I thought it was more suitable for the brand’s name.

I wanted a logo icon that worked well with fonts, but could also stand alone as an emblem. For the font, I wanted to portray a more sophisticated look, but at the same time still allowing your mind to venture into a snowy, summit feel.

Dugout Talk Podcast was a pretty straightforward logo project for a Southern California based podcast centered around the MLB. The only request the team had, was that a dugout be the main focus of the logo. I decided to go with an all-American feel for this one, so naturally, I went with red, white and blue, but not the typical scheme that the standard flag would showcase. Also, in my initial design, I had tried to incorporate some mics in the logo, but after a few trial and error variations, I kept it strictly baseball. My reasoning behind it was that the text would speak for itself, and the collegiate style text would convey the baseball theme, without taking away from the imagery.

Felis Aves is a Los Angeles based brand, initially called Cat Bird, but after brainstorming and pinpointing their targeted market, we decided to switch over to the aforementioned name. We felt that the name lent itself more to the premium quality of the products that were being produced.

So after the brand name was established, I went forward with the logo design. Figuring the light line weight would flow best with the chosen font, I created the cat with wings icon, keeping it simple, but still carrying a touch of elegance.

Once we had the logo set, I moved on to the packaging. This is where I let my imagination run wild. I wanted to portray the mischievous nature of a cat, with the free-spirited essence of a bird. From the colors, to the product names, I tried to integrate the brand’s feel into every aspect of the design.

Last, but not least, I began work on their online storefront, keeping it uniform with the packaging of it’s flagship product, to add cohesion and brand uniformity throughout their entire online footprint.

Gameday HR already had it’s logo and main site designed, but needed assistance with it’s digital deliverables, social media and it’s sister site and podcast (HR Sucks).

Following their branding guide, I created their digital guides and “playbook” assets that would be used by their clients. All were PDF-writable and optimized for ease of use. Next I produced banners and graphics they could use in their email marketing, along with setting up their subscription-based site, and connecting it to their main site, so clients could easily sign-up from their company website.

After those were completed, I assisted with the graphics and editing of their accompanied podcast. Creating the site, linking the RSS feed, editing and scheduling, and designing the social counterparts for each episode.

Kana Planet was a project I took over creative direction for, after the initial conception of the logo. So I was tasked to create a brand identity from an already established logo from a previous designer.

First I had to figure out what made the brand stand out. U.S. grown hemp, formulated in the states, and using only simple, natural ingredients. Once that was set, I knew I wanted to go in a crisp, and clean direction, with some colors that would match the ingredients, and simple, bold fonts that wouldn’t clash with the existing logo.

The e-commerce storefront was made to be easily navigated and straight to the point. The packaging had a no frills attached aesthetic, with a small accent of a round a circle encompassing the logo, to convey the natural aspect and play off the planet name. The graphics and photography would fall along the same lines, so the continuity would read all across the board.

Maxcore is an industry leading cannabis vaporizer manufacturing company based in mainland China. I was brought on to handle creative direction for their US branch, as well as their sister company Kurepro, and assist the US sales team with marketing and client projects.

Working alongside with the marketing team in China, as well as the US marketing director, I would handle anything from convention assets, such as print related collateral, promotional items, displays, product launches, packaging and social media, to name a few.

The main focus was to bridge the gap between the two markets, and re-introduce Maxcore as an industry leader in the American market. Working with our marketing director and sales, we established our statewide clientele, with all regions of the United States being covered, while at the same time providing an all-in-one manufacturing service, from production to distribution.

Pink Caviar is the creation of a Los Angeles perfumer and scent expert. Created while working for a white label manufacturer, eventually it took a life of it’s own, and I had the pleasure of designing print and digital ads for it’s initial launch.

Started in Oregon, Upside RX is a producer of some of the highest quality live rosin on the west coast. They came to me in need of a logo, as well as packaging design. They were open to any and all ideas in the discovery phase, so I provided them with a quick logo sheet of 6 logos I designed specifically for their brand. Initially, they had wanted to go with the west coast beach feel, but upon further deliberation, they decided to go with a logo that would embody the sun and fields in which their crops were grown.

Instead of completely scrapping the west coast feel, I merged both, to create their logo. I kept the surf style font for their name, changed the waves on the original version I had made, into blades of grass, and kept the rising son. After wrapping up the packaging for their first disposable vaporizer, and 10pc retail box, I began work on their six other flavors. Each flavor having it’s own character, that not only doubled as the flavor profile, but also brought it to life.